First of all there are two types of ticket sites online. A broker site is a broker who usually has a limited number of tickets for events in their local area. The second type of ticket site is a broker collective site. By broker collective, I mean a site that has tickets listed from multiple sources. Of the two I recommend a broker collective. They will definitely have a larger ticket selection and generally lower prices. Most single brokers are a member of one or more ticket exchanges. So you will save some time as well.
Second you want to make sure you are buying from a ticket site that has a good reputation. This is fairly simple. First of all got to the BBB and do a search for the business. If the ticket site is not a member or has many complaints find another ticket site. I’d also recommend a Google search. Again if you find many complaints on Google find another site. There are many other sites are safe. Just take a few minutes and follow the steps above before you buy.
So now that you’ve found a safe site with the tickets you want, when should you buy? It depends upon the event. In general though ASAP. For popular events such as Wicked and NFL tickets, the longer you wait, the more you will end up paying. For most sold out events or VIP tickets, buying tickets 3-4 weeks before the event is fine.
Hope this helps. Good luck shopping for tickets online and enjoy the show.
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