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FENDI Spring 1996 Milan – Fashion Channel

FENDI Spring 1996 Milan – Fashion Channel

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If everybody loves, or at least knows, Fendi, the reason is that the brand has a very strong identity.

Everything is based on the brand heritage.

They sell their story.

The writing “ROME” under the Fendi logo brings us inside a set with a specific mood and a history: only one word but many connections.

Fendi is the Rome’s brand, just the fact that it is one of the few Italian fashion names that didn’t born in Milan gives to it an original, independent and personal character.

Rome is seen as the city of cinema, luxury and of the stars of the past, and quite different from the other fashion city of the current panorama.

Peculiarity: this makes the difference.

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#fashion #ss96 #milanfashionweek

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