How Mike Amiri Built a Luxury Fashion House From a 30k Investment in Himself
On this week’s episode of IDEA GENERATION, designer Mike Amiri takes us on a journey from his early days growing up in Hollywood, to releasing his first capsule collection, to launching his flagship brand, AMIRI. From handcrafting clothes for musicians, to reaching over $300 million in annual revenue, Mike Amiri’s journey is truly remarkable… and it all started with one idea.
Act I
00:00 – Intro
01:16 – Influence of Parents’ Professional Life
02:01 – Importance of Supportive Network
02:21 – Discovering Creative Abilities
03:32 – First foray into Fashion
03:55 – Influence of Hollywood and Culture
04:37 – High School Years in Beverly Hills
06:00 – Overcoming Creative Blocks
06:27 – Transition to College and Music
07:50 – Pursuing Academics and Law School
09:20 – Unexpected Journey into K-pop
11:00 – Knowing When to Pivot
11:25 – Entry into Fashion Industry
12:56 – Balancing Work to Pursue Passion
13:23 – Building a Network and Developing Craft
14:45 – Embracing Failure and Growth
15:07: Freelance Gigs & Being a One-Man Show
16:17 – Going All In & How Amiri Began
18:15 – Getting Amiri Out into the World
19:28 – Choosing His Last Name to Build a Fashion Empire
Act II
20:26 – Unleashing Exclusive Styles at Maxfield
20:57 – Creating Illusion and Demand & Refining the Foundation
22:32 – Balancing Creativity and Business
23:15 – Staying Exclusive in the Fashion Industry
23:53 – Definition of Personal Success:
24:20 – Why Amiri Has The Best Denim In The World
25:10 – Protecting the Brand’s Essence
27:14 – The Endless Pursuit of Excellence
28:07 – The Fear that Comes with Scaling & The Importance of a Mentor
29:45 – Defying Norms: The Rodeo Drive Store
Act III
31:21 – Evolution of Aesthetic and Influences
32:10 – Amiri’s Uniqueness Reigns Supreme in Fashion
33:17 – Where Ideas Spark
33:30 – Creating Solutions and Making an Impact
34:57 – The ROI of a Paris Runaway Show
36:00 – Most Important Qualities
36:23 – Maintaining Humility and Leading from the Ground Floor
38:06 – Sacrifices, Family, and Carving Out Time
41:31 – Values over Materialism
41:55 – The Vision of the Next 10 Years
43:07 – Empowering Undiscovered Talent through the AMIRI Prize
44:30 – Uncompromising Dedication to Brand Integrity
Credits
Noah Callahan-Bever
Creator & Host, Idea Generation
Starring: Mike Amiri
Musical Director: A-Trak
Animations by: Sang Bleu / IDEA GENERATION
Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek
Producer: Jack Erwin
Creative Director + Editor: Kyle Gaughan
Produced by: RAW Media House
Director: Mike Marasco
DP: Taylor Ross
Producer: Kasandra Baruch
Production Manager: Brian Antezana
AC: Spencer Wood
Gimbal Op: Matt Stanley
Sound: Jonathan Mendoza
Gaffer: Tanner Nichols
Key Grip: Eric Gilbert
Art Director: James Rene
MUA: Natasha Severino
PAs: David Kelly, Estavon Hawley
Vintage Photos by Nathan Morse
Special thanks to:
Nima Zaribaf
Pauline Perina
Cooper Lichacz
#mikeamiri #amiri #ideageneration
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